Embracing Community and Protecting Families: A Conversation with Reyna Immerfall
The latest episode of The Lofty Lender Podcast with Kyle Guldenpfennig, aka #TallMoneyMan, features an inspiring conversation with Reyna Immerfall. A State Farm agent and dedicated member of the Ankeny community, Reyna shares her journey from serving Iowa as a bilingual unemployment specialist to becoming a leader in the insurance industry. Her passion for community, family, and helping others shines in every facet of her story.
From Helping Hands to Helping Households
Reyna’s career has always revolved around empowering others. Before joining State Farm, she helped individuals find stability as an unemployment and welfare-to-work specialist. While she didn’t initially dream of a career in insurance, she discovered a rewarding path in helping families protect what matters most. As Reyna puts it, “Insurance gives you the opportunity to help people in profound ways—protecting their families, homes, and even their futures.”
Now an agency owner, she’s focused on building trust and connection with her clients, many of whom rely on her during life’s most challenging moments. “The best part of my job is being that calm, reassuring voice when the unexpected happens,” she explains.
Challenges of Entrepreneurship
Reyna delves into the realities of entrepreneurship, noting that it’s not as simple as “being your own boss” with endless free time. Her transition from corporate training to owning an agency brought new challenges, from managing storm crises like Iowa’s infamous derecho to balancing work and family life.
Despite the hectic schedule, Reyna remains steadfast in her commitment to her community and family. She emphasizes the importance of attending her kids’ activities and integrating them into her community work, like volunteering at events such as Latino Fest with Latinos Unidos of Iowa.
Family Values and Their Impact
A central theme of the episode is family—both in Reyna’s personal life and in her professional mission. Her parents, who passed on their values of generosity and community, remain her greatest inspirations. “My mom would give the shirt off her back if someone needed it,” Reyna shares. These lessons drive her desire to give back, whether through scholarships for Latino students or supporting her clients with unwavering care.
Preparing for the Future
Reyna is currently scaling her agency with goals of expanding her team, purchasing a building, and continuing to offer personalized service to more households. Her advice for success? “Slow down to speed up.” For her, taking the time to assess what’s working—and what’s not—has been key to both personal and professional growth.
Takeaways from the Episode
This episode is filled with valuable insights for anyone interested in leadership, entrepreneurship, or community involvement:
The importance of having a local insurance agent: Reyna emphasizes the peace of mind that comes from knowing your agent personally and being able to call someone you trust in times of need.
Balancing work and family: While the perfect balance may not exist, Reyna shows that integrating family into your passions and commitments can make all the difference.
Giving back to the community: From supporting Latino students to helping rescue animals, Reyna demonstrates the power of generosity and connection.
Listen to the Full Episode
Want to hear more about Reyna’s story, her favorite recipes (including authentic tamales and enchiladas!), and her tips for staying prepared during Iowa’s unpredictable weather? Download the full episode of The Lofty Lender Podcast wherever you enjoy podcasts.
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